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Smith Optics Elite Division taps Protect the Force to assist in growth campaign

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Washington, D.C. - December 3, 2009 - Protect the Force, LLC announced today the addition of Smith Optics Elite Division to the growing list of manufacturers who have retained the Company's product and business development services designed to efficiently expand market share in the protective technologies sector for the warfighter and first responder community.

Smith Optics' innovative technologies, unmatched dependability, and dedication to producing the highest quality products available make Smith the choice of athletes, adventurers, and explorers whose missions leave no room for equipment failure. Smith Optics has been tested to the outer reaches of man's ability to push further than those before him. Smith Optics' Elite Division uses this extensive expertise to design, develop and deliver the finest battle proven eye protection systems on earth.

Scott Robinson, Smith Optics Executive Director, commented, "Our partnership with Protect the Force is an exciting step forward for Smith Elite in our mission to save eyes and save lives. Their expertise will allow us to use our resources to create the next generation of combat eye protection for our forces at home and abroad."

"The addition of Smith Optics Elite Division to our client ranks fills in a critical protection category for Protect the Force. According to PEO Soldier eye Injuries account for over 10% of combat related injuries and Smith Optics brings best in class capabilities to protect those who serve our country" commented Bobby Feigler, Protect the Force Chief Operating Officer.

About Smith Optics, Inc.

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, ophthalmic eyewear and protective eyewear for military/law enforcement. Smith's devotion to excellence, innovation, performance and style has made Smith the choice for those whose missions leave no room for compromise. For more information, check out www.elite.smithoptics.com.

About Protect the Force, LLC

Protect the Force mission is to save lives, prevent injuries and enhance the performance of military personnel, first responders and those who protect us by working to ensure they are equipped with the best possible personal protective equipment. We intend to be the "go to company" for a highly selective group of manufacturers, researchers and service providers desiring product development, contracting, and sales & marketing services.

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